“The activation sequence exercise ended a two-year argument between growth and core product. I would not call the live sessions relaxing.”
Elena H., Director of Product, fintechFlagship · 12 weeks · live
Funnel Signal Studio
A working atelier for App Analytics leads, senior PMs, and the data partners who sit beside them. You will not receive a certificate that pretends competence. You will receive marked work, a rewritten dictionary, and a narrative that names its own limits.
£2,840 informational fee for a Studio Seat · no checkout on this site
Modules
The twelve weeks, without the brochure haze
- 01 Audit of the live dictionary — what fires, what is decorative, what disagrees across stores
- 02 Identity, install referrers, and the moments a user becomes two people in your warehouse
- 03 Activation as a sequence: first value, second return, and the events that do not belong in that story
- 04 Cohort windows chosen in public, with the cost of each window written down
- 05 Trial and paywall instrumentation, including the fields that get apps rejected
- 06 Retention curves versus “came back sometime” rates that flatter the deck
- 07 Experiment exposure without poisoning the cohort you hoped to learn from
- 08 Mobile attribution as competing literature: SKAN, MMP, and last-click
- 09 Warehouse hygiene for a small team — views you can defend when the analyst is on leave
- 10 Writing the paragraph that belongs above the chart
- 11 A live critique of your pack, with one invited peer from another product
- 12 Handover: a one-page limitation note your future self will actually reread
You should be able to
- Explain why two platforms disagree without blaming “the SDK”
- Propose a cohort window and the people it quietly excludes
- Instrument a paywall without stuffing the event with PII
- Separate a retention movement from a promotion that bought it
- Refuse a last-click slide in a budget meeting with a calmer alternative
- Hand a colleague a dictionary that still makes sense in six months
Programme lead
Dr Iona Marwick
Former measurement lead at a London subscription studio, now teaching from Inveran. Iona marks event dictionaries the way a supervisor marks a methods chapter: politely, and without letting a vague property name pass.
Fee, stated plainly
Informational pricing
A Studio Seat is listed at £2,840 for the twelve-week live programme, including marked assignments and the final critique. Open Desk access to recordings of public lectures is listed separately on the fees page. This website does not take payment. Places are confirmed by correspondence after we have seen a short note about your product.
Adaptervectorbase does not promise a lift in D1, D7, or revenue. Alumni sometimes report cleaner packs and fewer arguments with engineering. That is the intended outcome.
Questions we actually hear
Before you write
Do you teach Mixpanel, Amplitude, or a particular MMP?
We teach the underlying grammar. Demonstrations rotate so that no vendor becomes the syllabus. If your team is locked to one tool, bring screenshots; we will still mark the thinking, not the skin of the product.
What will you not cover?
Web analytics, GA4, and desktop-only products sit outside this studio. We also will not reconstruct a full MMP contract or debug your SDK install. Funnel Signal Studio assumes you already have events landing somewhere. The limitation is real: if your warehouse is empty, start with engineering, not with us.
How much time should we protect?
Most Studio Seat people set aside a little over three hours a week plus a fortnightly live session. The taxonomy rewrite in weeks one to three is the steepest stretch; several alumni have said they underestimated that on purpose and regretted it.
Can a whole team sit in?
One named seat is included. A second colleague from the same product may audit live sessions if you ask in advance. For a retained team arrangement, see Counsel on the fees page.
From people who sat the studio
Iona would not accept our “tutorial_complete” event as activation, which annoyed me for a week and then became company policy. The paywall homework assumed more store-console access than our contractor had, so we submitted late.
Tom, Bristol