“Week four of Funnel Signal Studio forced us to retire three events we had been reporting as ‘activation’. Painful. Also the first time our iOS and Android numbers agreed.”Priya Venables, Head of Product, subscription news app
Inveran studio · since 2019
The quiet craft of reading an app.
Adaptervectorbase teaches App Analytics to product people who have outgrown vanity tiles. We work on event grammar, cohort windows that match how a mobile product actually behaves, and the unglamorous habit of saying “we do not know yet” in a board pack.
From recent seats
They arrived with dashboards. They left with questions they could defend.
“I still find the paywall module dense. The cohort templates, though, survived our Q3 review intact.”Marcus, Leeds
“Not a motivational course. They marked our taxonomy like a dissertation.”Platform note · client in grocery delivery
Flagship programme
Funnel Signal Studio
Twelve weeks for people who own activation, trial, or retention numbers and are tired of explaining why last month’s chart cannot be compared with this one. Live critique, a rewritten event dictionary, and a narrative you can actually take upstairs.
- 01 Event grammar without decorative properties
- 02 Activation as a sequence, not a single tick
- 03 Cohort windows that match product reality
- 04 Paywall telemetry that survives store review
What the studio insists on
App Analytics is a literary problem wearing a SQL coat.
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Name the action, not the screen
If two platforms fire different event names for the same human behaviour, you do not have a metric. You have a coincidence.
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Windows are moral choices
A seven-day return rate is not “the” retention number. It is a decision about whose absence you are willing to ignore.
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Attribution is a hypothesis
We teach mobile measurement as a set of competing stories, not as a column you paste into a fundraising deck.
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Boards need sentences
A heat map is not an argument. Alumni practise writing the paragraph that should have sat above the chart.
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Limits belong in the work
We do not cover web analytics or GA4. If your product lives mainly in a browser, this is the wrong studio — and we will say so.
Also on the timetable
Shorter intensives for specific wounds
Event Grammar Intensive
Rebuild a messy dictionary until iOS, Android, and the warehouse stop arguing.
Retention Cartography
Draw curves that distinguish habit from coupon-chasing without flattening either.
Mobile Attribution Critique
Interrogate last-click and probabilistic graphs before they enter a budget meeting.
Journal
Notes from the marking desk
A note from the studio
If you already know which chart is dishonest, you are our reader.
We keep intakes small. Fees are published without a checkout. If Funnel Signal Studio, the Retention Atlas, or a private critique would help, write to Inveran and we will tell you honestly whether we are the right room.
Write to the studio